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E-Coupons
Monday, 19 October 2009 01:29

E-Coupons

Coupons are a proven way to increase sales for a small business. E-coupons offer online businesses the same advantage, and are easy to implement. All that is required is a shopping cart program that allows your customers to enter in a coupon code. The coupon code is a series of numbers and letters that the customer will need to enter in before checkout, which should also be printable. This code will integrate with shopping cart software.

There are several different ways that you can issue e-coupons to your customers. Here are a few options:

Customer loyalty programs - Reward frequent shoppers by issuing e-coupons to them after reaching a set dollar amount or number of purchases. This is a great incentive for customers to continue to purchase from the site.

Reward for returning - If your customers tend to buy once and never return, offer them an e-coupon reward towards a future purchase. You can do this after check-out or send the coupon by e-mail when you confirm the order.

Incentives - E-coupons are a good way to encourage 'on the fence' shoppers to purchase from your online store now, instead of waiting for a better deal or shopping elsewhere. Instant e-coupons can be used for free shipping or for a percentage discount.

First time customer benefit - Many online businesses convert browsers into buyers by offering them a special deal. however, Ambassador Couture will need to be able to keep track of your customers to make sure that no one abuses this system.

Increased add-on sales - If you have several related items, you can use e-coupons to upsell or cross-sell these items to your existing customers. For example, if a customer purchases a digital camera from your online store, you can include an e-coupon towards the purchase of an extra flash or media card.

Subscriber incentives - If you send an e-newsletter to keep in touch with your customers, you can use e-coupons as a rewards for signing up for your publication. Newsletters are a proven way to increase sales and will allow you to build your database while offering special 'subscriber-only' e-coupon.


 DIRECT COUTURE: (FACTORY DIRECT SERVICE) This service features accessories for sell manufactured by home-based entrepreneurs/designers. Ambassadorcouture.com will be giving these small manufacturing businesses a dynamic and full-blown marketing and distribution channel, but definitely will be giving them a chance to compete for business without having to spend a lot of money creating and marketing their own website. Products/accessories sold via the site can be shipped to purchase directly from the manufacturer, thus eliminating the need for warehouse inventory. In exchange for providing the manufacturer with a marketing channel.
 


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